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Social Media Marketing

GROW YOUR
BRAND ON
EVERY
PLATFORM.

We build social strategies that grow audiences, spark engagement and convert followers into paying customers — across every major platform.

🚀 Free Social Audit ▶ See Our Work
📷
Live
Instagram
Reels-First
Growth Strategy
👥
Live
Facebook
Lead Ads
+ Retargeting
🎥
Live
YouTube
3M+
Total Views
💼
Live
LinkedIn
B2B
Decision Makers
Instagram Reels Facebook Ads YouTube Shorts LinkedIn B2B Influencer Campaigns Community Management UGC Campaigns Social Commerce Instagram Reels Facebook Ads YouTube Shorts LinkedIn B2B Influencer Campaigns Community Management UGC Campaigns Social Commerce
Why Photon Media

WHAT MOST AGENCIES
WON'T TELL YOU.

What You Need ⚡ Photon Media Typical Agency Freelancer
Full content creation in-house ✓ Script to publish — You supply assets — Basic edits only
Platform-specific strategy per channel ✓ IG / FB / YT / LI — Same post everywhere — 1–2 platforms max
Paid ads + organic managed together ✓ Fully integrated — Separate teams — Organic only
Monthly strategy review call ✓ Every month — Quarterly at best — Rarely
Influencer network access ✓ 50+ vetted creators — Third-party only — None
Transparent reporting dashboard ✓ Real-time access — PDF once a month — On request only
Services

SOCIAL MEDIA
DONE RIGHT.

Six services working as one connected system — not isolated deliverables.

📷
Instagram & Reels Marketing
Hook-first Reels, carousels and Stories engineered for saves, shares and profile visits — not just likes.
🌟 Reels-First Approach
🎯
Social Media Advertising
Meta, LinkedIn & YouTube campaigns optimised for leads and sales — with weekly creative testing cycles.
📈 Weekly A/B Testing
👥
Community Management
Daily replies, DM handling and comment engagement — turning followers into loyal advocates.
⏰ Response within 2hrs
🌟
Influencer Marketing
Micro and macro campaigns from our network of 50+ vetted creators — with ROI tracking per campaign.
👥 50+ Creator Network
📊
Analytics & Reporting
Real-time dashboard access — not a monthly PDF. Track reach, engagement, DMs and ad spend live.
📹 Live Dashboard
💼
LinkedIn B2B Marketing
Thought leadership content, company page management and LinkedIn Ads targeting decision-makers — CFOs, founders and procurement heads.
🎯 Decision-Maker Targeting
Ideal For
B2B Brands
SaaS & Tech
Manufacturers
By Platform

WHAT WE DO ON
EACH PLATFORM.

Each platform has its own algorithm, audience and content format. We master all of them with platform-native strategies.

📷 Instagram
👥 Facebook
🎥 YouTube
💼 LinkedIn
⚡ Shorts
Our Approach
Reels Before Feed
We prioritise short-form video for algorithmic reach, then use carousels and static posts to convert profile visitors. Most agencies do this backwards.
Engagement Strategy
The 3-Touch Story System
Awareness Reel → Educational Carousel → Story CTA. Every week follows this funnel so each follower moves closer to a DM or website click.
Hashtag Method
Niche + Mid + Broad Mix
30-hashtag sets split across niche (under 100K), mid-range (100K–1M) and broad (1M+) for sustained discoverability without getting buried.
Hook Science
First 3 Seconds = Everything
Every Reel script is written with a pattern-interrupt hook in the first 3 seconds. We test 2 hook variations per video and double down on the winner.
Delivered Every Month
🎬12 Reels Scripts
📷20 Feed Posts
💬Daily Stories
📊Analytics Report
Ad Structure
TOF → MOF → BOF Funnel
We run three campaign layers: cold audiences for awareness, warm traffic for consideration, and retargeting for conversions — each with unique creatives.
Audience Building
Lookalike + Custom Stack
We build custom audiences from your website visitors, lead list and video viewers — then stack lookalikes on top for scalable cold outreach.
Creative Approach
Native-Feel Ad Formats
Ads that look like organic content get significantly lower CPM. We deliberately avoid polished studio aesthetics in favour of scroll-stopping native formats.
Optimisation Cycle
Weekly Budget Reallocation
Every Monday we review ad performance and reallocate budget away from underperforming ad sets — so your spend compounds toward what works.
Delivered Every Month
🎯Campaign Management
🎨10 Ad Creatives
👥Page Posts
📊Weekly Report
Content Strategy
Search + Browse Balance
We map every video to either Search (SEO-driven) or Browse (thumbnail-click-driven) — not all videos serve the same purpose on the algorithm.
Retention Optimisation
Pattern Interrupt Every 90s
Scripts include deliberate pattern interrupts — a new angle, B-roll cut or question — every 90 seconds to prevent drop-off and signal quality to the algorithm.
Thumbnail Psychology
Contrast + Curiosity Gap
Every thumbnail uses high-contrast colours, an expressive face or number, and an incomplete message that makes viewers click to resolve the curiosity.
Channel SEO
Title, Tag & Chapter Stack
Keyword-rich titles with primary keyword in first 60 chars, 10+ optimised tags, and video chapters for timestamp indexing in Google Search results.
Delivered Every Month
📝4–8 Video Scripts
🎨Custom Thumbnails
🔍SEO Titles & Tags
📊Channel Report
Content Mix
Story Posts + Data Posts
We alternate between narrative founder stories (high engagement) and data-driven insight posts (high saves) to maximise both reach and authority.
Audience Targeting
Job Title + Industry Stack
LinkedIn Ads targeting stacks job titles, seniority levels and company size to hit decision-makers only — CEOs, procurement heads and department directors.
Lead Magnets
Gated PDF + Lead Gen Forms
We create downloadable resources (reports, checklists, case studies) and use LinkedIn Lead Gen Forms to capture B2B contacts at the lowest possible CPL.
Algorithm Hack
Dwell Time Optimisation
LinkedIn rewards posts people pause on. We use "see more" breaks, numbered lists and carousel PDFs designed to maximise reading time per post.
Delivered Every Month
📝16 LinkedIn Posts
📈2 Long Articles
🎯Ad Management
📊Lead Report
Format Strategy
15-Second Rule
Most Shorts fail because they're too long. We cap brand Shorts at 15–30 seconds and front-load the value in the first 5 frames — no intros, no filler.
Repurpose Engine
One Idea → 4 Formats
Each content idea becomes a YouTube Short, Instagram Reel, Facebook Short and a Story — quadrupling content output without quadrupling your budget.
Subscriber Bridge
Shorts → Long-Form Funnel
Each Short ends with an explicit bridge to a long-form video — converting casual viewers into subscribers who watch for 10+ minutes.
Trending Audio
Weekly Audio Research
Every week we identify audio tracks on the rise before they peak — giving your Shorts an algorithmic advantage over brands that use the same overplayed sounds.
Delivered Every Month
🎬16 Short Scripts
🎨Covers & Thumbnails
🔍SEO Titles & Hashtags
📊Shorts Report
Our Process

HOW WE BUILD YOUR
SOCIAL PRESENCE.

🔎
Audit & Strategy
Deep dive into your current profiles, competitors and audience. A 90-day calendar built to your goals.
🎨
Content Creation
Scripts, graphics, Reels edits and captions — produced in-house and approved before going live.
🚀
Publish & Engage
Posted at peak times. Daily community management — replies, DMs and comment engagement.
⚡
Boost & Amplify
Best-performing posts amplified with paid ads. Influencer activations for reach spikes.
📈
Report & Optimise
Monthly report with all metrics. Strategy adjusted based on what drove growth last month.
Free Audit
WHY ISN'T YOUR
SOCIAL GROWING?

We will audit your Instagram, Facebook and LinkedIn — pinpoint exactly what is holding you back and hand you a clear fix plan.

🚀 Get Free Audit
✅ No Cost ⏳ 48hr Delivery
What Sets Us Apart

THINGS MOST AGENCIES
SIMPLY DON'T OFFER.

🤖
AI-Assisted Content Calendar
We use AI tools to identify trending topics, optimal posting windows and content gaps — so your calendar is always one step ahead of your competitors.
Exclusive
🎤
In-House Hook Writers
Hooks are not written by generalists. Our dedicated hook writers study scroll behaviour and test multiple opening lines before any Reel goes live.
In-House
📹
Live Reporting Dashboard
Log in anytime and see your follower growth, reach, engagement and ad spend updated live — not waiting for a monthly PDF from your account manager.
Real-Time
🕐
Same-Day Content Revisions
Request a change and it is done the same working day — not next week. Our internal SLA for content revisions is 4 business hours.
4hr SLA
🌟
Vetted Influencer Network
50+ creators across fashion, tech, food, health and B2B — background-checked for fake followers, engagement rate and brand safety before we recommend them.
50+ Creators
📍
Hyper-Local Campaign Targeting
For brands targeting specific cities or regions in India — we build geo-targeted social and ad campaigns down to pincode level for maximum relevance and lower CPL.
India-Focused
Content We Create

CONTENT FOR
EVERY FORMAT.

Every format, every platform. Created in-house — you supply nothing.

🎬
Reels & Short Videos
Hook-first 15–60 sec Reels with pattern-interrupt scripts and trending audio.
🖼️
Carousels & Infographics
Swipeable carousels designed to save and share — not just scroll past.
💬
Interactive Stories
Polls, quizzes and countdowns that push followers deeper into your funnel.
📷
Feed Posts & Graphics
On-brand static posts that keep your grid looking consistent week after week.
📝
Captions & Hashtags
Conversion-led captions with niche–mid–broad hashtag sets per post.
🌟
Influencer Briefs
Detailed creative direction, talking points and do/don't guides for creators.
🎥
YouTube Scripts & Thumbnails
Retention-engineered scripts with curiosity-gap thumbnails and chapter markers.
💼
LinkedIn Articles & PDFs
Thought leadership posts and gated PDF lead magnets for B2B authority building.
FAQs

QUESTIONS WE
GET ASKED A LOT.

How many posts do you publish per month?
+
Packages start from 12 posts per platform per month — Reels, feed posts, daily Stories and community management — all planned on a content calendar you approve in advance.
Do you create the content or just post it?
+
We create everything — scripts, graphics, Reels edits, captions and hashtags. You supply nothing. Full production is done in-house and sent to you for approval before any post goes live.
How quickly will I see results?
+
Engagement improves within 30 days as we optimise posting times and formats. Organic follower growth accelerates from month 2. By month 3 the compound effect shows clearly in your live dashboard.
Do you run paid ads as well?
+
Yes. Paid ad management on Meta and LinkedIn is available within your package. We integrate organic content with paid amplification — your best organic posts become your ads, which lowers cost per result significantly.
Can you start from zero followers?
+
Yes — most new accounts we manage reach their first 1,000 engaged followers within 60 days through profile optimisation, content pillars and a Reels-first growth strategy.
Which platforms do you manage?
+
Instagram, Facebook, YouTube, LinkedIn and YouTube Shorts — as single-platform or multi-platform bundles. We recommend at least 2–3 platforms for cross-channel momentum.
Start Today

GROW YOUR SOCIAL.
BUILD YOUR BRAND.
EVERY MONTH.

Free audit — what is working, what is not, and a clear plan to grow reach, followers and leads starting this month.

🚀 Get Free Social Audit 📞 Call Us Now
📷
5 Platforms
IG · FB · YT · LI · Shorts
🎨
Full Production
We create everything
📹
Live Dashboard
Track anytime