Websites built to win the deal,
not just look the part.
Photon Media designs and builds B2B websites for manufacturers, distributors, and industrial brands — structured around how buying committees actually research and decide, engineered to load fast, rank in Google, and get recommended by AI answer engines.
Recent B2B builds
A sample of scientific instrumentation, industrial, and services websites designed and developed end-to-end by Photon Media.
Global Bioscience Solution
Distributor site for authorized lab instrumentation brands, built with product catalogues and lead-capture flows for research buyers.
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GBS Microscope
A specification-led product site built to help technical buyers compare microscope ranges and request quotes with confidence.
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RII Group
A full corporate rebuild with a scalable design system, giving a multi-division group one consistent brand presence online.
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MicroCosmos Imaging Systems
Manufacturer website for a Pune-based microscopy brand, with dedicated product pages built to rank for technical search terms.
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Censico International
An export and international trade site structured around trust signals, certifications, and clear buyer-facing service pages.
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Azygos Global
Manufacturer site for a 2D nanomaterials producer (graphene oxide, MXene, EMI shielding powders), with SEO/AEO/GEO-optimised product pages.
View live siteWhy speed decides whether a buyer stays or leaves
Page speed is not a technical detail your developer worries about — it directly decides how many of your website visitors turn into enquiries, and how often Google and AI search engines choose to show your site at all.
of mobile visitors abandon a page that takes longer than 3 seconds to load, before they ever read your offer.
Core Web Vitals are a confirmed Google ranking factor — a slow site can outrank on content and still lose on speed.
faster sites see roughly double the conversion rate of slow ones on the same traffic and the same offer.
impression buyers form of your credibility — a slow, clunky site quietly signals an outdated, less trustworthy company.
Every site is built for three audiences at once
Your buyer, Google's search results, and the AI answer engines — ChatGPT, Gemini, Perplexity — that increasingly decide who gets found and recommended first.
Built for buyers
Product-led architecture and fast-loading pages so procurement teams and engineers find what they need and trust what they see.
- Clear technical specification pages
- Fast, mobile-first navigation
- Trust signals: certifications, case studies, credentials
Built for SEO & AEO
Structured schema and answer-ready content so your pages surface in Google's organic results and get lifted directly into AI answers.
- Schema markup on every page
- Keyword-mapped content architecture
- Direct-answer formatted FAQ sections
Built for GEO
Generative Engine Optimization: entity-rich copy and machine-readable data so LLMs understand what you sell and recommend you to buyers.
- Clear entity and authorship signals
- Structured product and service data
- Content written to be quoted, not just read
What's included in every build
No hidden add-ons. Every B2B website Photon Media ships includes the following as standard.
Custom design system
No templates — a design built specifically for your brand and product range.
Speed-optimised build
Compressed images, lightweight code, and caching so pages load in under 2 seconds.
Schema markup
Organization, Service, Product and FAQ schema so search engines and AI models understand your site.
Mobile-first responsive design
Every page tested and refined across mobile, tablet and desktop.
On-page SEO foundation
Meta titles, descriptions, header structure and internal linking set up correctly from day one.
Lead capture & analytics
Forms, tracking and search console configured so every enquiry is measured.
Get a free website & speed audit
Send us your current site or brief and we'll come back with a straight, honest breakdown of your speed, SEO and AEO gaps — and exactly what it would take to fix them.
Tell us about your website
Common questions
Straight answers to what B2B buyers usually ask us before starting a project.
How we build it, step by step
No black box. Here's exactly what happens between your first call and your site going live — and what keeps it generating leads after that.
Discover
ScopingWe start by understanding your buyer, not just your brand. Who searches for you, what they type into Google, and what your competitors are already ranking for.
- Buyer persona and decision-path mapping
- Competitor and keyword research
- Technical audit of your current site, if one exists
Design
Design systemA custom design system built around your product range and brand identity — never a recycled template.
- Wireframes for every core page
- Brand-matched visual design and typography
- Mobile-first layouts reviewed with you before build
Build
DevelopmentHand-built pages with clean, lightweight code, optimised images, and schema markup baked in from day one, not bolted on afterward.
- Performance-first development, no bloated page builders
- Schema markup for products, services and FAQs
- Core Web Vitals testing on every page before launch
Launch
Go-liveWe handle the technical handover so nothing breaks — redirects, analytics, and search console are all set up before go-live.
- 301 redirect mapping from your old site
- Analytics and search console setup
- Final speed and cross-device QA pass
Grow
OngoingLaunch is the starting line, not the finish. We keep optimising the site's SEO, AEO and GEO performance so it keeps generating organic leads.
- Monthly SEO and content updates
- Ongoing Core Web Vitals monitoring
- AI answer engine visibility tracking
We don't just build websites. We build organic lead engines.
Every B2B site we ship is backed by our SEO, AEO, and branding strategy — so your website doesn't just look right, it generates qualified leads organically, month after month.