What does a salon marketing agency actually do?
A salon marketing agency manages the channels that bring bookings โ Google Ads, local SEO, Google Business Profile, social media and the salon's website โ as one connected system rather than separate contractors, so results are measurable back to actual chair bookings.
What is AEO and why does it matter for a salon?
AEO, answer engine optimisation, is the work that gets a salon named directly inside AI-generated answers on Google AI Overview, ChatGPT and Perplexity. As more people ask AI tools for a salon recommendation instead of scrolling search results, a salon absent from those answers loses that entire booking pathway, regardless of its normal Google ranking.
How is GEO different from traditional SEO?
Traditional SEO targets ranking positions on a search results page. GEO, generative engine optimisation, targets being cited or summarised inside an AI-generated answer itself, which depends more on structured data, clear factual content and third-party trust signals than on backlinks alone.
How much does salon marketing cost in the UK?
Independent UK salons typically see meaningful results from a combined ad and management budget starting around ยฃ600 to ยฃ1,200 a month, scaling with location competitiveness and the number of chairs or treatment rooms to fill. An exact figure is confirmed after reviewing the salon's current bookings and market.
How soon will a salon see more bookings?
Paid ad campaigns typically generate enquiries within the first one to two weeks of launch. Local SEO and Google Maps ranking improvements generally take six to eight weeks to show fully, and AEO/GEO visibility builds over a comparable period as review volume and structured content accumulate.